Introducing the Pure: The Ultimate Entry-Level SUP Paddle

For beginner paddlers, bad equipment breeds bad habits.

Oversized plastic blades, heavy aluminum paddle shafts, and cheap plastic grips are used far too often amongst entry-level paddlers. Low-quality equipment not only makes paddling more difficult, but causes increased fatigue and injuries. Unfortunately, these mediocre first experiences drive people away from SUP before they’ve ever tried decent equipment. We’re here to change that.

Meet the PURE — a beginner-friendly paddle that delivers impressive performance and exceptional value.

This entry-level carbon paddle is ideal for families looking for elevated performance in a lightweight and durable package. The bold colors help it stand out from the pack, while the advanced blade design and premium construction delivers a rewarding paddling experience for recreational paddle.

The Black Project PURE is an entry level carbon paddle, ideal for families looking for elevated performance in a lightweight and durable package.